How & Why We Write Content for SEO Success

Your brand is your voice, your story. Your website content is what tells that story and shares your message with the world.

Here at Kia Ora Digital, we have an experienced team of writers who are highly skilled in crafting compelling content that’s optimised for SEO success. Our writers are all based locally here in Australia and New Zealand.

Here is a look behind the scenes at how we prepare your SEO content.

Our Process for Writing Quality SEO Content 

We take pride in the content we write – researched and written from scratch, with careful attention to detail. Here’s what happens once you sign up with us:

• Keyword Research: Our tech team goes away and researches what people are typing into Google to try and find your services. These keywords are then put into a Content Brief and handed to our writers.
• Content Brief: Upon receiving your Content Brief, our writers scan your website to familiarise themselves with your brand, tone, what you sell, and overall message. We then set to work crafting high-quality, compelling content based around the keywords identified in our research to match what your customers are searching for and answer any queries they have. This content might be a mix of either product pages or informative blog articles. All of this helps to build trust and position you as a voice of knowledge and authority within your industry.
• Editing/ Quality Assurance: Once the content is written, our writers return the brief to our Head Content Editor, who checks through the brief with a fine-tooth comb to ensure correct spelling, punctuation, and grammar, but also that the content is in line with the voice of your brand. Content is checked for plagiarism to ensure it’s entirely unique, and scanned for SEO to ensure we’ve achieved the right keyword balance for success.
• Content Review: Once everything is written, we send the content to you for your approval, and you’ll have final say before it goes live. We’ll workshop all content with you to ensure you’re satisfied with the final product.
• Publish: Once you’ve approved the content, we’ll publish it live to your website – and that’s where the magic begins. As Google starts to crawl through your site, it will start to analyse these new keywords and use this data to adjust your organic search ranking.
• Monthly Strategy Call: We’ll schedule a call with your Account Manager to catch up and take you through how your content is performing so you can see how everything is progressing. 

With high-quality content in place, your website is now engineered for SEO success.  

However, content is not the full story of SEO – it’s just one part of the puzzle, and we have technical aspects and link building that we focus on to deliver optimal results. We take care of all this so you can focus on what you do best: running your business. 

A.I. and ChatGPT 

As the digital landscape is constantly changing, we are committed to keeping up with emerging trends and technologies. We will sometimes use A.I. technology and platforms like ChatGPT as a powerful data processing tool to help lift your content. 

However, that is all these are: mere tools. When you come to us, you are trusting us for our skills and expertise in the SEO industry – and we will use everything at our disposal to help take your brand to the top. 

Fire Up Your Website for SEO Success

At Kia Ora Digital, we are committed to complete transparency, and we’ve outlined our processes so that the moment you sign up with us, you know exactly what you can expect. 

Talk to us today to get started. We look forward to working with you.

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