Shopify SEO

Grow your Revenue with Shopify SEO

AI-led search, built for scale across 4 markets: +94% organic revenue, 17× ROI, +59% conversion rate, 60% faster execution.
First-ever SEO campaign, 3× the target: +248% organic revenue, +36% session duration, +25% CTR on informational searches, top-10 visibility across their core wellness clusters.

Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.

In 4 months we lifted Happy Way’s conversion rate by 275%, grew organic revenue 39%, and cut their reliance on brand search by capturing high-intent non-branded traffic.

SEO for Shopify: Optimise your Store to Reach the Top of Google

Grow Your Sales & Revenue

Award-winning Team

Innovative Approach

Our SEO Services

Here's exactly what we'll do for you

Shopify ecommerce
What You Can Expect from Our Team

When your Shopify store needs SEO, talk to our specialists. Our technical Shopify SEO work covers:

  • Moving your existing website across to the Shopify platform
  • Running a full Shopify store audit to surface issues and opportunities
  • Producing optimised SEO copy for your product pages and blog
  • Clearing out any duplicate content
  • Strengthening navigation and weaving internal links to key pages across your site
  • Recommending and tuning the plugins that suit your store
  • Optimising product images so pages load faster
  • Connecting everything to Google Analytics

We’ll also make sure your site is built for a smooth, dependable user experience. Say Kia Ora and ask how we can level up your store today.

SEO GROWTH
Shopify Speed Optimisation

Our Shopify speed optimisation services are designed to lift both user experience and SEO:

  • Better user experience: We get your pages loading fast so visitors enjoy a smooth browse, which lifts engagement and conversions.
  • Stronger SEO: A quicker site climbs higher in search results, earning you more visibility and more organic traffic.
  • Higher conversion rates: A snappy site holds attention, cuts bounce rates and helps turn more browsers into buyers.

To learn more about our Shopify optimisation services, get in touch and we’ll get started.

Our Process

SEO for Shopify Stores

E-Commerce Experts

We're Shopify Partners

E-Commerce Experts

About Kia Ora Digital 

Our team brings together a broad mix of skills, including:

Recommended by category leaders

Frequently Asked Questions

Still got questions left unanswered?
Or still weighing up whether Shopify SEO is right for you?

Kia Ora Digital specialises in running Shopify SEO programmes that deliver. Time and again, ours have produced:

  • Increased Organic Traffic: Through sharp keyword work and high-quality content, we’ve helped Shopify businesses grow their organic traffic meaningfully. That means more potential customers finding them through search, without paying for ads.
  • Higher Keyword Rankings: Our strategies push targeted keywords up the results. When shoppers search those terms, our clients’ sites show higher, bringing in more visitors and more potential sales.
  • Improved Conversion Rates: We don’t just chase traffic, we turn it into sales. With engaging, relevant content and a smooth user experience, we’ve driven real lifts in conversion rates.
  • Enhanced Online Presence: Our work has lifted businesses up the rankings for competitive keywords, building their visibility and credibility in their fields.
  • Sustainable Growth: SEO is a long game, and our programmes are built to last. Businesses keep seeing their online performance improve well after the initial work.

These outcomes show what a well-run Shopify SEO programme can do. That said, every business is different and results vary. We tailor our approach to your specific goals to give you the best possible result.

Our team knows Shopify’s particular structure and the challenges that come with it. Shopify runs on its own coding language, Liquid, which differs from traditional CMS platforms and brings its own hurdles.

Here’s how we handle each one:

  • SEO Features: Shopify ships with built-in SEO features, but using them well takes expertise. We know how to get the most from them so your site is properly optimised for search.
  • Liquid Templating Language: We’re fluent in Shopify’s Liquid code, which lets us tailor your store’s theme for the best possible SEO.
  • URL Structures: Shopify locks down certain URL structures. We know how to work within those limits and still keep your URLs SEO-friendly.
  • Duplicate Content Issues: Shopify can throw up duplicate content that hurts SEO. We find and resolve it before it dents your rankings.
  • Shopify Apps: There are countless Shopify apps for boosting SEO. We’ve worked with them and recommend the ones that will do your site the most good.

We’ll run a thorough analysis of your Shopify site’s technical SEO. That covers:

  • Site Speed: A slow site drags down both rankings and user experience. We’ll measure your speed and flag where it can improve.
  • Mobile Responsiveness: With most browsing now on mobile, a mobile-friendly site is essential. We’ll check how yours performs and suggest fixes where needed.
  • Crawlability: Search engines need to crawl your site to index it. We’ll review your robots.txt, XML sitemap and more to make sure yours is easy to crawl.

From that audit, we’ll hand you a clear report of what we found and how to optimise each element. The aim is simple: a Shopify site that’s technically sound and fully tuned for search.

Our approach to on-page SEO for Shopify sites is thorough and built to lift both visibility and engagement. Here’s how it works:

  • Keyword Research: We begin with careful keyword research, pinning down the terms your potential customers actually search. We then weave those keywords into your content, meta tags, URLs and image alt text.
  • Meta Tag Creation: Meta tags tell search engines what a page is about. We write compelling meta descriptions, title tags and header tags that carry your target keywords and earn the click.
  • Image Alt Text Optimisation: Search engines can’t ‘see’ images, but they can read alt text. We give every image descriptive alt text with the right keywords.
  • URL Structuring: A tidy URL is easier to crawl and index. We keep your URLs clear, concise and built around your target keywords.
  • Engaging Content Creation: Beyond the technical side, we create engaging, high-quality content. It helps your SEO and keeps visitors on your site longer, which lifts conversions.

In short, our on-page work blends technical and creative craft, all aimed at stronger search performance and a more engaged audience.

Absolutely. A strong SEO programme has to include a solid content strategy. Our team works with you to produce engaging, SEO-friendly content that fits your brand and connects with your audience.

We’ll get to know your brand, your audience and your goals, then build a tailored content plan spanning blog posts, product descriptions, social content and more. This content won’t just be SEO-friendly, it’ll engage your audience, build trust and drive conversions.

Put simply, content strategy and creation sit at the heart of our SEO programme so you get the best possible results.

An exact forecast for traffic, sales or enquiries is tricky given how dynamic SEO is, but at Kia Ora Digital we can give you a well-grounded estimate. It rests on a handful of factors, including:

  • Current Website Performance: We start by reviewing how your site performs today, taking in your existing traffic, conversion rates, keyword rankings and more.
  • Market Trends: Reading the trends in your industry and how your audience behaves helps us anticipate the shifts and growth opportunities ahead.
  • Competitive Landscape: We weigh up your competition too. Knowing who you’re up against and how they approach SEO sharpens our predictions about your traffic and sales.
  • SEO Strategies: From the strategies and tactics we propose, we can estimate the likely impact on your site’s performance.

Bear in mind these are estimates and real results vary. Even so, they give you a useful benchmark for setting expectations and tracking progress once the programme is under way.

If you’re setting up an online Ecommerce store, you may be weighing Shopify against Shopify Plus and wondering which suits your business. Both work with POS systems, but there are some clear differences.

Shopify is a great fit for small to medium businesses and sole traders, while Shopify Plus sits a notch higher and is built for larger organisations handling millions of pounds in sales. It takes everything good about Shopify and layers on extra flexibility and customisation. You get all the core Shopify features, plus more capabilities, integrations and tools.

With Shopify Plus, you can:

  • Run up to 10 stores from one dashboard at once, including analytics, staff accounts and automation tools
  • Tailor the checkout with Script Editor (shaping shipping methods, payment options and customer fields)
  • Customise theme templates through the Liquid Editor (edit HTML or CSS)
  • See richer analytics, including sales figures, top-selling products, return customer rate and more
  • Add unlimited staff accounts with extra permission settings
  • Tap exclusive automation tools and plug-ins such as Launchpad and Shopify Flow. Launchpad schedules sales, product launches and restocks, while Shopify Flow automates emails and messaging for customer service, marketing, order management and inventory tracking.
  • Connect more API integrations with your existing platforms
  • Open a wholesale channel or trade account so customers can buy from you in bulk
  • Send invoices, track orders and manage B2C and B2B from one place
  • Get a Launch Manager and the Merchant Success Programme with 24/7 support
  • Go international, with up to 20 languages instead of 5 and automatic currency selection based on the shopper’s IP address.

Still unsure which platform fits best? Have a chat with our Shopify Plus experts here at Kia Ora today. Our Shopify speed optimisation experts will help set your business up for greater success.

Bringing on a Shopify Plus Partner like Kia Ora Digital delivers a stack of benefits for your eCommerce operation. Here’s how:

  • Advanced Platform Knowledge: As a Shopify Plus Partner, we know the platform and its capabilities inside out, so we can run and optimise your Shopify Plus store at its best.
  • Access to Latest Features: We’re among the first to hear about Shopify’s newest features and updates, and we put them to work on your site to keep it current and competitive.
  • Priority Support: Our direct line to Shopify support lets us clear up issues and questions quickly, saving you time and keeping disruption to a minimum.
  • Customisation and Scalability: Shopify Plus opens up more customisation and room to scale. As a partner, we help you use those features to build a distinctive, user-friendly shopping experience that grows with you.
  • Strategic Advice: We offer strategic guidance drawn from deep Shopify Plus experience, helping you make informed calls that fuel growth.

In short, a Shopify Plus Partner like Kia Ora Digital helps you get everything out of your eCommerce platform, from technical optimisation and advanced features to strategic guidance and priority support.

Kia Ora Digital is a trusted choice for Shopify SEO services thanks to our expertise, experience and genuine commitment to client success. As a certified Shopify partner, we’ve got the latest tools and knowledge to optimise your Shopify store properly.

Our team brings together SEO specialists, content creators, web developers and strategists who work as one to deliver complete SEO solutions.

We use a complete strategy to lift the performance of Shopify Plus stores:

  • Shopify Plus Expertise: Drawing on deep Shopify Plus experience, we put the advanced features of this high-end eCommerce platform to work on your store.
  • SEO Optimisation: We apply advanced SEO strategies built for Shopify Plus, sharpening site structure, strengthening product page SEO and rolling out content strategies that maximise visibility in search.
  • Site Speed Optimisation: Because site speed matters so much for both experience and SEO, we offer Shopify speed optimisation, working to quicken your load times, lift experience, strengthen SEO and grow conversions.
  • Shopify Partner Benefits: As a Shopify partner, we tap the newest tools, features and best practice from Shopify, keeping us current and applying the latest techniques to your Shopify Plus store.
  • Tailored Strategies: Since every business is different, we craft strategies that fit your goals and audience, so our work drives results that actually matter for your store.

Bear in mind the exact strategies and services may shift with your business’s particular needs and goals. For the most accurate picture, it’s best to speak with our team directly.

Our Shopify speed optimisation services concentrate on a few key areas:

  • Load Time Reduction: We use a range of techniques to cut your load time, from optimising images and trimming server response time to reducing render-blocking JavaScript and CSS above the fold.
  • Enhanced User Experience: By getting your pages to load fast, we give visitors a smooth, enjoyable browse, which lifts engagement and keeps people on your site longer.
  • SEO Boost: Site speed is a known Google ranking factor. Faster sites tend to rank higher, earning more visibility and more organic traffic.
  • Increased Conversion Rates: A fast site lowers bounce rates and holds attention, which lifts conversions. Studies show even a one-second delay in load time can cost you sales.
  • Mobile Optimisation: With mobile users on the rise, we make sure your Shopify store loads quickly on phones as well as desktops, for a consistent experience everywhere.
  • Continuous Monitoring and Optimisation: We keep watching your site’s performance and make the tweaks needed to hold those load times down, so your store stays fast and efficient.

Remember, every second counts with site speed. At Kia Ora Digital, we make those seconds work in your favour.

As a Shopify partner, we get direct access to the newest resources, tools and updates from Shopify. That keeps us ahead of the curve and lets us apply the most current practices when optimising your Shopify store.

Yes. At Kia Ora Digital, we aim to deliver a positive ROI on your investment in our Shopify SEO services. By growing your visibility in search, drawing more organic traffic and improving the user experience, we work to lift your sales and revenue.

That said, it’s worth remembering that SEO is a long-term strategy, and results won’t always be immediate.

here are a few of the industries we’ve worked with: