Rank #1 with SEO for Home Improvement

When homeowners are searching for trades to renovate their property, or do a full kitchen or bathroom makeover, the first place they’re going to look is online. But with so many trades and builders advertising their services, how do you stand out from the competition?

SEO (otherwise known as search engine optimisation) is all about optimising your website so search engines like Google can easily find you. We make sure your construction company ranks at the top of Google’s search engine results pages (SERPs), so you’ll be the first person people will call. That way, we give you the advantage.

It’s about putting together an effective strategy for advertising your construction company online. We create a full digital marketing campaign so you get seen in all the right places, where new clients are likely to be hanging out.

SEO for home builders is not just an art, but a science – and at Kia Ora we’ve got this down pact. We are your local home improvement SEO experts in New Zealand, and we’ve helped many builders increase their search ranking, therefore bringing in new projects and customers. We can help you to do the same.

We’ll look at what’s working and what’s not, then identify any potential opportunities for improvement and future growth. We’ll look at a range of factors, including:

• Keyword research: Our savvy construction SEO technicians keep up-to-date with top-ranking keywords in your industry, so whenever people are searching for your services online, they’ll be sure to find you. Whether it’s ‘home renovation’, ‘home builders in New Zealand’, ‘construction company in Wellington’ or various others, we’ve got your business covered.
• Mobile-friendly: Is your website easy to access across a range of mobile devices? Most people use their smartphone to browse online. Choosing a layout that’s user-friendly for your clients is important, with all the information they need about your services.
• Quick to load: Waiting for a slow website to load is like waiting for concrete to dry – you just want to get on with things and get stuff done. So do your clients. If your page takes more than three seconds to load, you can lose 40% of your web traffic – and your clients will start looking for different provider. To prevent this from happening, ask us about our page speed optimisation services.
• Images: If your website uses pictures and photos, have these been optimised for the web? If not, they might be slowing things down and losing you potential leads. Our technicians can address this.
• No duplicate content: It’s important to make sure you don’t copy and paste text across your website, as this can lead to an instant penalty with Google and affect your search rankings. Google rewards websites for unique, engaging content that’s been tailored to your customers. We’ll help you with this.
• Link building: We place links through your website so your customers find out about your various products and services. We also go back through and make sure all your links are kept up-to-date, as the presence of broken ones can affect your search ranking.
• Easy navigation: How easy is it for customers to find what they’re looking for and get around your site? As part of our services, we streamline your navigation and make things easy to find.

We’ll fix these issues so you can focus on getting on with the job and continue running your business.

The other thing is, at Kia Ora, our home improvement SEO services won’t cost you the earth. We believe in having complete honesty and transparency for our customers – so you know exactly what you’re getting from the moment you sign up with us, with all costs clearly outlined from the start.

Our process is clearly laid out and easy to understand, without all the technical jargon. We keep track of your website’s SEO KPIs, so you can see how things are tracking at every stage of the process.  And we also break it all down with our full suite of data visualisation services, providing visual graphs and charts so you can see your progress at a glance.

No long-winded reports with pages of jargon and information, and no hidden surprises. Just clear, targeted results.