At Kia Ora Digital, digital PR is how we turn brands into sources that Google and AI search learn to trust. We win high-authority backlinks, editorial coverage, and brand mentions that lift rankings, drive more AI citations, and build branded demand.
Our UK team shapes stories journalists genuinely want to run, then places them on the publications your customers and the search engines already rely on.
Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.
Backlinks are still one of the most powerful signals Google uses to rank pages, and brand mentions now carry growing weight in how AI systems pick the sources they cite.
Each editorial mention from a publication people respect adds to your authority, pushes commercial pages higher, and widens your reach across both classic search and AI-led answers.
Most link building chases numbers. Digital PR chases authority and story. A single placement in the right title can do more for your rankings and lasting visibility than dozens of weak links ever will.
A dedicated digital PR company runs campaigns that build on themselves. Coverage sends referral traffic straight away, raises rankings over the months that follow, and keeps shaping how people and tools discover your brand.
That is why digital PR works hand in hand with our LLM Optimisation and Link Building services as one of the most rewarding growth channels open to modern brands.
We win followed links from genuine editorial titles that the search engines already trust. Every placement is judged on authority, topical fit, and lasting SEO value, then reported back to you in plain terms each month.
Because we know journalists across national titles, trade press, and specialist outlets, your story reaches the people who matter and earns real consideration. We aim for the publications your audience already reads and trusts.
Every campaign builds on the one before it. Coverage deepens your topical authority, lifts rankings, and improves your odds of being cited in AI search. It is the same approach that earned us recognition for Best Use of AI in Search at the APAC Awards 2026.
Every engagement is built to deliver authority and growth you can measure.
• Campaign ideas and story development
• Data-led campaigns drawn from research, surveys, and original insight
• Journalist outreach and ongoing relationship management
• Reactive PR tied to breaking news, trends, and seasonal moments
• Editorial placements on relevant, high-authority publications
• Monthly reporting on links, rankings, traffic, and AI citations
Our digital PR work rests on clear communication, honesty, and results you can measure. We never touch link farms, paid placements, or scattergun outreach.
Every campaign begins with what only your business can offer, from proprietary data and customer insight to expert commentary that genuinely deserves coverage. We shape those angles into stories journalists want to publish, pitch them to the right titles, and earn coverage that builds lasting authority, rankings, and visibility.
We are proud of what our clients achieve. With 100+ eCommerce and service-based businesses behind us, we have delivered faster organic growth time and again in fiercely contested markets. View our case studies to see how we have helped businesses like yours reach remarkable results.
eCommerce growth comes down to visibility. The brands that win are the ones shoppers spot first.
Digital PR earns the coverage, backlinks, and brand mentions that lift your products in search and bring in qualified traffic.
For eCommerce brands, that means:
• Higher rankings for category and product pages
• More referral traffic from trusted publications
• Stronger brand demand and repeat searches
We shape campaigns around your platform, whether Shopify, BigCommerce, Magento, or WooCommerce, lining PR up with your products, categories, and growth goals.
If your store earns no coverage, it is handing visibility to the competitors who do.
Search is changing fast. AI tools such as ChatGPT, Google AI Overviews, and Perplexity decide for themselves which sources to draw on.
Digital PR helps your brand become one of those sources.
Editorial coverage raises your chances of being cited by:
• Building trust through high-authority mentions
• Establishing steady topical authority
• Signalling relevance to AI systems
If your brand goes unmentioned, it is far less likely to be cited. Digital PR keeps your business visible where tomorrow’s search decisions are made.
• Award-winning specialist team, recognised for Best Use of AI in Search at the APAC Awards 2026
• Performance-led reporting with full transparency on placements, links, and results
• No long-term lock-in contracts
• Fully joined up with Technical SEO Audits, Link Building, LLM Optimisation, and Revenue Forecasting
Still have a question we haven’t answered?
Or not sure whether digital PR is right for you?
Digital PR is about earning online coverage, backlinks, and brand mentions from authoritative publications to lift rankings and visibility in AI tools. Traditional PR leans more towards building awareness across print and broadcast.
Digital PR earns high-quality backlinks and brand mentions that raise domain authority, improve rankings, and grow branded search demand over time.
Most link building is about volume. Digital PR is about earning coverage from genuine publications that search engines and AI systems trust.
Most campaigns land placements within 30 to 45 days. Ranking and traffic gains usually follow within 2 to 3 months.
We work with eCommerce brands and service businesses across the United Kingdom, New Zealand, the United States, and Australia, with deep experience across the major eCommerce platforms.
We track placement volume, link quality, referral traffic, ranking gains, branded search growth, and visibility in AI-search citations.
Both. Digital PR can stand on its own, but the strongest results come when it works alongside Technical SEO, Link Building, and LLM Optimisation.
Here at Kia Ora, we are experts in SEO for therapists and counselling professionals, helping them to reach their digital potential.
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