International SEO

Take Your Brand Global with International SEO

AI-led search, built for scale across 4 markets: +94% organic revenue, 17× ROI, +59% conversion rate, 60% faster execution.
First-ever SEO campaign, 3× the target: +248% organic revenue, +36% session duration, +25% CTR on informational searches, top-10 visibility across their core wellness clusters.

Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.

In 4 months we lifted Happy Way’s conversion rate by 275%, grew organic revenue 39%, and cut their reliance on brand search by capturing high-intent non-branded traffic.

What Crossing Borders Really Involves

Getting Translation Right

Reaching the Right Audience

Building the Right Structure

Our SEO Services

Here is what we will deliver for you

International SEO
Ready to Go Globe-Trotting?

Breaking into new international markets takes far more than running keyword research with each target country bolted on. Cultural differences and the subtleties of language set markets apart, so you need global SEO specialists who know how to carry your brand’s message across borders, whether you’re based in Auckland, Wellington, Invercargill, Queenstown or anywhere else.

From hyper-relevant content creation through to technical SEO, international link building and geo-targeting, we pull your campaign apart and zero in on the pieces that genuinely move the needle. Borders shouldn’t hold you back. Let’s get it right so you can sell to the whole world.

SEO GROWTH
Does the idea of taking on an international market fill you with dread?

Global SEO campaigns play by an entirely different set of rules than local SEO, each with its own hurdles to clear.
When you’re ready to take your business to the next level, partner with an international SEO agency in the UK that can guide you through everything from keyword optimisation to the finer points of language and beyond.

Our Process

International SEO Strategy for Global Ecommerce Growth

E-Commerce Experts

We Help You Grow Beyond Borders

About Kia Ora Digital

Kia Ora Digital is a leading digital marketing agency with a focus on international SEO services. Our team of specialists is committed to helping businesses widen their online presence and reach audiences around the globe.

Why Partner With Us?

Recommended by category leaders

Frequently Asked Questions

Still got questions we haven’t covered?
Or still weighing up whether international SEO is right for you?

International SEO is about widening your website’s reach so it serves multiple countries and languages, helping you show up more prominently in search engine results pages (SERPs) across different regions.

The aim is to make your website accessible, relevant and easy to use for a varied global audience while strengthening its search engine performance. It draws on a mix of techniques, including geo-targeting, hreflang tag implementation, language-specific content, and adapting to cultural nuances.

With a well-built international SEO strategy in place, businesses can open up new markets, serve a wider customer base, and drive meaningful growth in both their online presence and revenue.

Where traditional SEO optimises your website for a single language or region, international SEO goes further by targeting several countries and languages at once. That brings its own set of challenges, such as:

  • Managing multilingual content: Making sure your website carries high-quality, localised content for every target market and language.
  • Handling cultural differences: Adapting your website’s design, imagery and messaging so they connect with diverse audiences and respect cultural nuances.
  • Following local search engine guidelines: Meeting each region’s search engine requirements and preferences to lift visibility in local SERPs.

Kia Ora’s team of specialists helps you work through these complexities by building bespoke international SEO strategies shaped around your specific needs, including:

  • In-depth keyword research for each target market and language
  • Implementation of hreflang tags and a sound URL structure
  • Geo-targeting settings in Google Search Console and other search engines
  • Localised content creation and optimisation
  • Building high-quality, region-specific backlinks

Monitoring performance and refining strategies based on data-driven insights

Kia Ora Digital offers clear, transparent pricing and bespoke solutions built around your particular needs and budget, so you get genuine value from your investment.

International SEO brings a broad set of benefits to businesses looking to widen their reach, connect with diverse audiences and drive growth. With an effective international SEO strategy built alongside our specialists, your business can enjoy advantages such as:

  • Wider market reach: Targeting several countries and languages lets your business open up new markets, growing your customer base and overall revenue potential.
  • Greater global visibility: A well-executed international SEO strategy lifts your website’s search engine rankings across different regions, strengthening your brand’s presence worldwide.
  • More traffic and conversions: By serving diverse audiences with localised content and a refined user experience, you draw in more organic traffic and lift conversion rates from international visitors.
  • Stronger brand reputation: A solid global presence helps position your brand as a trustworthy, reliable choice for customers in different markets.
  • Competitive edge: Investing in international SEO sets you apart from rivals who aren’t yet targeting global audiences, helping you capture untapped market share.

Our team delivers tailored strategies built around the particular demands of each target market, so your website resonates with users worldwide and stands out from the crowd. Our services include:

  • Bespoke keyword research for each region and language
  • Localised content creation and optimisation
  • Sound implementation of hreflang tags and geo-targeting settings
  • Building high-quality backlinks from region-specific sources
  • Adapting your website design and messaging to cultural differences
  • Ongoing performance monitoring and data-driven strategy adjustments

By drawing on our expertise, your business can make the most of international SEO, unlock fresh growth opportunities and build a strong global presence.

Optimising your website for multiple languages and regions sits at the heart of international SEO, and it’s what lets you widen your reach and serve diverse audiences. Getting there takes several key steps:

  • Creating high-quality, localised content: Build relevant, engaging content shaped around each target market, with cultural nuances, language preferences and regional trends in mind.
  • Implementing hreflang tags: Use hreflang tags to signal the language and regional targeting of your pages, so search engines know which version to serve users in different locations.
  • Structuring your URLs for international targeting: Adopt a clear, consistent URL structure for different languages and regions, whether that’s subdomains, subdirectories or country-code top-level domains (ccTLDs).
  • Getting your geo-targeting settings right: Configure your Google Search Console settings to specify the target countries for each language version of your website, sharpening visibility in region-specific search results.
  • Adapting website design and user experience: Tailor your website’s design, imagery and layout to the expectations of users from different cultural backgrounds.
  • Building region-specific backlinks: Earn high-quality backlinks from authoritative sources within each target market to strengthen your domain authority and lift your rankings.

Or, why not hand it to the specialists and partner with Kia Ora Digital instead? We’ll take care of the technical side so you can focus on what you do best: running your business.

In the meantime, we’ll make sure your website is optimised for a global audience and follows best practice. Partner with us and you benefit from our experience navigating the complexities of international SEO, ultimately sharpening your website’s performance and reach across multiple languages and regions.

International SEO works to improve your website’s organic rankings across multiple countries and languages, while international PPC (Pay-Per-Click) means running paid advertising campaigns aimed at specific regions and languages.

Both set out to grow your online visibility and pull in traffic from a global audience, but SEO delivers long-term, sustainable growth, whereas PPC buys immediate visibility at a cost per click. We can help you strike the right balance between the two based on your goals and budget.

The ROI from international SEO depends on factors such as how competitive your niche is, how effective your strategy is, and the time and resources you put in.

That said, partnering with Kia Ora Digital sets you up for a strong return, thanks to our experience building tailored international SEO strategies that deliver. As your website’s global visibility and organic traffic grow, you’ll typically see a rise in conversions, customer acquisition and overall revenue from diverse markets.

International Search Engine Optimisation (SEO) is an involved process that means localising your website for different locations and languages. How long it takes to see results can vary widely depending on several factors:

  • Industry: First, how competitive your industry and target markets are makes a big difference. In a crowded market with well-established players, climbing the rankings can take longer.
  • Website Structure: Second, the quality and structure of your website matter a great deal. A well-built site with high-quality, relevant content can speed things up. If your site needs significant work or lacks strong content, the timeline stretches out.
  • Scale: Third, the extent of localisation required shapes the timeline too. If your site needs heavy technical SEO work, localisation or content translation, the process takes longer.

As a rule, it’s realistic to expect noticeable gains in organic rankings and traffic within several months. But keep in mind, international SEO isn’t a quick fix. It’s a long-term strategy that calls for steady, ongoing effort to hold and improve your rankings. You’re building your brand’s presence and authority across multiple markets over time, so patience and persistence count for a lot.

Finally, the effectiveness of your strategy should be measured through regular tracking and analysis of key metrics such as organic traffic, bounce rate, conversion rate and more. That lets you make the adjustments and refinements needed to keep performance on track.

While a local SEO strategy is essential for reaching customers right on your doorstep, international SEO is about widening your presence to reach audiences in different countries and languages.

If you have ambitions to grow your business globally or break into international markets, investing in international SEO is essential for reaching and engaging your international audience effectively.

International SEO is all about shaping your website to reach audiences in different locations and languages. A multilingual website can be a powerful tool in that effort, but it isn’t the only route available.

Here are the main points to weigh up:

  • User Experience: A multilingual website can greatly improve the experience for international users. When people can read and understand your content in their own language, they tend to stay longer and engage more, which often lifts conversion rates.
  • Improved Local Rankings: Search engines favour content that matches the user’s language and location. Offering content in several languages improves your chances of ranking well in local search results.
  • Brand Image and Trust: A multilingual website shows respect for different cultures and languages. That can strengthen your brand image and build trust with international audiences.

That said, a fully multilingual website can be resource-heavy. If it isn’t practical for your business, consider these alternatives:

  • Language-Specific Landing Pages: Build landing pages in the languages of your target markets. This can attract and engage international users without committing to a fully multilingual site.
  • Translation of Key Pages: If you can’t translate your whole site, look at translating key pages such as your homepage, product pages or contact page. That still improves user experience and SEO for your target markets.

Remember, whether you go with a multilingual website or an alternative approach, high-quality translation and localisation are essential for serving your international audience well.

International SEO isn’t only about language translation; it’s about cultural translation too. At Kia Ora Digital, we know that a successful international SEO strategy has to address both the cultural differences and the search behaviours unique to each target market:

  • Understanding Cultural Differences: Cultural norms and values shape how people behave online. Colour, imagery, symbols and even the tone of language can carry very different meanings from one culture to the next. We factor all of this in when creating content so it resonates with your target audience.
  • Adapting to Search Behaviours: Different regions often use different terms or phrases to find the same product or service. We carry out thorough keyword research to surface these variations and optimise your content around them.

To get these elements right, our approach includes:

  • Thorough Market Research: We dig deep to understand the preferences, interests and search habits of your audience in different countries. That lets us shape your content and SEO strategy around those cultural nuances.
  • Localisation of Content: We don’t simply translate your content; we localise it. That means adapting your message to suit the cultural context of each target market, lifting both relevance and engagement.
  • Culturally Sensitive Design: Our team makes sure your website design is culturally sensitive, using colours, images and symbols that connect with your international audience.
  • Keyword Optimisation: We draw on localised keyword research to optimise your website properly, understanding the popular search terms in different languages and regions and weaving them into your site.

With this thorough approach, Kia Ora Digital helps your business connect more effectively with international audiences, improve your rankings in target markets and, ultimately, widen your global reach.

You can certainly put basic international SEO strategies in place yourself, but the process can be involved and time-consuming. International SEO isn’t only about translating content; it also means understanding cultural nuances, local search behaviours and the technical side of SEO.

That’s where a professional agency like Kia Ora Digital earns its keep. Here are a few reasons you might choose to work with us:

  • Expertise in International SEO: We have a deep grasp of international SEO strategies, from technical SEO to language targeting and cultural considerations. Our team keeps pace with the latest trends and shifts in international search engine algorithms.
  • Cultural Sensitivity: Understanding cultural nuances is essential to international SEO done well. We make sure your content is not only translated accurately but localised so it resonates with your audience in each region.
  • Thorough Keyword Research: We carry out detailed keyword research for each target market, accounting for regional dialects and search habits. That helps optimise your content for local search engines and improve your visibility.
  • Technical SEO Skills: From hreflang tags to geo-targeting, international SEO involves a number of technical elements. Our team has the skills and knowledge to handle them properly.
  • Time-Efficient: Working with us frees up significant time and effort. We handle every part of your international SEO strategy so you can focus on other areas of your business.

In short, you can absolutely try to run international SEO yourself, but partnering with an experienced agency like Kia Ora Digital helps make sure your efforts are thorough, effective and aligned with your wider business goals.