SEO Tips to optimise your Page Titles and Meta Descriptions 📈

Contents

Tips to write a page title:

Contain your keywords from the search query analysis and keyword research you have done. Use the keywords but don’t overuse it.
Include your brand name when relevant
Be between 50-55 characters (sometimes you can get away with 35-60 characters). Too few and you miss opportunities. Too many and the title gets cut off.
Be understandable. Focus on readers, not just Google.
Present the answer to the person’s search query.
Match the content on the page. This should happen when the title contains your keywords.
Be unique to other pages on your site.
Be attractive or interesting in some way to make people want to click. This is often ticked off when other steps are done.

Aim for 145-160 characters.
Add your keywords in the meta description so the text is bold in search results and stands out.
Structure the description around your keywords.
Put them down first then write around it by thinking of the intent behind the search query.

Image Above: Example below for a Page Title and Meta Description

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